The movement started locally, with the brothers throwing parties and shows around town, often in the same abandoned buildings where they once stayed. The pair always had larger ambitions, though, and so the brothers, natural performers since elementary school, taught themselves how to record, make beats, and DJ, building enough buzz to earn an appearance on the popular “Wild Out Wednesdays” segment during BET’s music video countdown show, 106th & Park. Back home, Swae and Slim earned the attention of fellow Tupelo native P-Nasty, who also happens to be a producer signed to super producer Mike WiLL Made-It’s Eardruma production team. P-Nasty introduced Rae Sremmurd to Mike WiLL, and the multi-platinum producer (Rihanna, Jay Z, Kanye West, 2 Chainz, Future, Juicy J) was instantly impressed by the brothers’ energy and the quality of their music, signing the duo as one of the first acts to his new, Interscope-backed label, Eardruma Records. “When I met them,” recalls WiLL, “they just had a real young dope energy about them. So me and the Eardruma team locked in the studio like we normally do, had a lot of fun, and cooked up some amazing music. This is just the beginning of our working relationship, and they’ve got a bright future. I believe in them."